I think our video follows the conventions of a music video coming from the Rock genre, because we made sure to research videos from the rock genre so we could pick up codes and conventions and see how they were formed. All of the videos we looked at had either a whole video of band shots with a range of different camera angles, or a mixture between band shots and a narrative which is what we ended up doing.
My magazine advert and CD also follows the conventions. I researched many adverts and CD's from the rock genre to see what mine should look like before completing my draft work. Through my research I found out how I should set my products up, from the layout to how much I would say the CD will cost.
I wanted to make sure my products followed the forms and conventions of real products so they would be recognisable to audiences of our chosen genre. I feel the point of creating ancillary tasks is so you can announce that there is an album out that they can buy, so if for example, magazine advertisements are set out in a way that audiences recognise and know they like then they are more likely to go and check it out, however if they don't recognise it this could persuade them not to go and look at it because it's something they are not use to.
Tuesday 10 April 2012
Evaluation: How did you use new technologies in the construction, research, planning and evaluation stages?
For my research I mainly used the Internet and sites like Google and YouTube. I used Google to look at products from bands within the same genre as us so I could see what was needed to put on my ancillary products. Phone cameras were also used when we went location shooting or when we just needed a snap shot of something, these were good because they were quick to use and easy to carry around.
Social network sites such as Facebook and Skype were extremely helpful when planning our ideas because we could easily communicate with each other at home. Skype was good to use as we could video call each other to show what we had done, for example if we had found a font to use or if someone had created a mood board of ideas and we could give group feedback and make quick decisions without having to wait until we saw each other the next day at school.
Before evaluating we used a video camera and a phone video camera to get feedback from our peers in which we could find out what they thought was good or bad about our video, so during evaluation of our project we could refer back to the videos and to what people had said.
Social network sites such as Facebook and Skype were extremely helpful when planning our ideas because we could easily communicate with each other at home. Skype was good to use as we could video call each other to show what we had done, for example if we had found a font to use or if someone had created a mood board of ideas and we could give group feedback and make quick decisions without having to wait until we saw each other the next day at school.
Before evaluating we used a video camera and a phone video camera to get feedback from our peers in which we could find out what they thought was good or bad about our video, so during evaluation of our project we could refer back to the videos and to what people had said.
Evaluation: How effective is the combination of your main and ancillary texts?
For the ancillary tasks, as a group we came up with a style guide which we would follow. This had the font, colours and logo we would use on our ancillary tasks. This was really useful because it meant that at the end all of our products looked like they came from the same production because they all had similarities within them. Trying to link the video to the ancillary tasks was a little harder, but I managed to link mine by using pictures that were taken in the same location as the band shots from our video. The band shots in the video also have a warm colour tone to them which I also tried to incorporate in my magazine advertisement.
Evaluation: What have you learned from your audience feedback?
Audience feedback helped us a lot with our video because the first idea we came up with was intended to be our final idea however, once we had put all the shots together and had created the video we noticed ourselves that it couldn't be our final idea and after feedback from our peers saying that the location we used wasn't good and it was quite boring because it had no narrative we decided we had to change our idea. We had a couple more failed ideas that audiences said were boring and didn't link with the song. Finally we came up with the stalker narrative, this had positive feedback from the beginning with people saying it was an interesting idea even before we had started filming. Once we had our final edit people said that the lip syncing was good, our locations were interesting and the mise-en-scene we used fitted in with the rock genre.
With my magazine advertisement, audience feedback helped me notice the mistakes that I hadn't originally seen. For example I had finished a final edit of my product and showed it to one of my peers and they noticed that I had put a banner saying that the CD will be available to buy on presale soon and then a box above it saying 'album out now', this is a huge mistake that would have gone unseen if I hadn't have asked for my friends feedback. Other than that I had some positive feedback about the layout, the shot I used and the colour scheme.
I started my CD by doing the front cover's first so I could get them completed before moving onto the inside booklet. I was happy with my first draft of this and feedback I got was really positive as well, the only thing I had to change was the song list on the back, some people said it would be better if it was smaller so it wasn't so crammed on the back. I then went on to the inside booklet which took me a little longer because even one's from the same genre were set out completely different so I had compared all the layouts and followed the one I like the most, I had positive feedback from this as well with people saying it looks professional and well laid out. I had some constructive criticism with this as well but it wasn't for what I had done it was what I hadn't done and they said I should add in to make it look better, this was to add in the writers of the song at the top of each set of lyrics and after doing so I would agree that it did make it look that little bit better.
With my magazine advertisement, audience feedback helped me notice the mistakes that I hadn't originally seen. For example I had finished a final edit of my product and showed it to one of my peers and they noticed that I had put a banner saying that the CD will be available to buy on presale soon and then a box above it saying 'album out now', this is a huge mistake that would have gone unseen if I hadn't have asked for my friends feedback. Other than that I had some positive feedback about the layout, the shot I used and the colour scheme.
I started my CD by doing the front cover's first so I could get them completed before moving onto the inside booklet. I was happy with my first draft of this and feedback I got was really positive as well, the only thing I had to change was the song list on the back, some people said it would be better if it was smaller so it wasn't so crammed on the back. I then went on to the inside booklet which took me a little longer because even one's from the same genre were set out completely different so I had compared all the layouts and followed the one I like the most, I had positive feedback from this as well with people saying it looks professional and well laid out. I had some constructive criticism with this as well but it wasn't for what I had done it was what I hadn't done and they said I should add in to make it look better, this was to add in the writers of the song at the top of each set of lyrics and after doing so I would agree that it did make it look that little bit better.
Saturday 7 April 2012
Thursday 5 April 2012
Sunday 1 April 2012
Music Video - Audience feedback
Video:
Feedback sheets:
Here is a summarised version of the feedback sheets we received from year 10 and 11 media students. Questions we asked were:
- Was the constructed mise-en-scene effective?
- Who was the target audience catered for?
- Did you enjoy it?
We also asked them to write their age and gender so we could see if we had successfully managed to entertain a section of our target audience with our music video
Gender / Age
Male / 16
+ Split screen
+ Similar to real music video
+ Appeals to teenagers of either gender
- Unclear narrative at times
Male / 16
+ Narrative is open - the stalker could be an alter ego?
+ Understood narrative
Female / 16
+ Good song choice
Male / 15
- Too many burning photos
Male / 15
+ Abstract narrative
+ Good lip syncing
Female / 16
+ Appeals to target audience; I enjoyed it
Male / 15
+ Good lip syncing
- Headbanging is cringey
+ Feels like an original music video
Male / 15
+ Good lighting
+ Good setting
Female / 15
- Too horrifying for kids
+ Good mise-en-scene
Male / 16
+ Cross fade worked well with story
Male / 16
+ Lighting and flashing images were effective
Female / 15
+ Paint on wall is good
+ Characters and costume suit song
+ Words in song relate to shots
- Some scenes could be longer
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